James Lewis Butcher Shop ︎︎︎
identity system logo menu social media branding packaging poster
An identity for a butcher shop which revolves around the action of the “chop”. Rather than explicitly using the imagery of the meat and the cleaver, bold typography represents the solidity of meat which is then “chopped” to express the action of the cleaver through a gestalt effect. This bold, bright identity appeals to families and audiences from all generations in order to celebrate the butcher’s craft and invite the community to get to know their local butcher.